Thu, 17 May 2012 04:51:00 -0700
New Mobile iPhone Application for Location-Based Virtual Advertising
HOUSTON, May 17, 2012 /PRNewswire-iReach/ -- They Creative Advertising introduces Knibblerâ„¢ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic ...

Thu, 17 May 2012 08:53:00 -0700
Research and Markets: Paid Advertising In Social Media
Research and Markets has announced the addition of the "Paid Advertising In Social Media" report to their off

Fri, 18 May 2012 13:41:43 -0700
GM Drops Another Advertising Bombshell ??? On the Super Bowl
Just a few days after upset the IPO apple cart, the world?s largest automaker dropped another bombshell on the sensibilities of the marketing world: CMO Joel Ewanick revealed that he?s planning to take GM advertisements out of the next Super Bowl. It?s a surprising reversal of strategy for a company that has gone big for ...

Thu, 17 May 2012 03:27:22 -0700
Advertising slump for media firm
The newspaper and media group Johnston Press reports a fall in advertising revenue since the beginning of this year.

Tue, 15 May 2012 11:23:00 -0700
HD Advertising for Hispanic TV Audiences Lags Behind National Averages
Despite strong high-definition TV adoption by Hispanic audiences, Hispanic broadcast stations and networks lag behind non-Hispanic broadcast TV outlets in HD adoption and viewers of Hispanic television, experience the lowest rate of HD advertising among all TV audiences, according to the Q1 2012 HD Advertising Trends Report released today by Extreme Reach, a leading provider of HD video ...

Wed, 16 May 2012 06:56:00 -0700
Does Facebook Advertising Work?
BOSTON, MA-- - On the eve of Facebook's initial public offering , the markets are contemplating why auto manufacturer General Motors decided abruptly yesterday to terminate advertising on Facebook. WordStream ...

Sun, 13 May 2012 08:08:38 -0700
We All Hate Advertising, But We Can't Live Without It
Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert.  But, just like veggies, advertising plays an important role in sustaining a body; in this case, a diverse body of content. Advertising is the great subsidizer of the press, entertainment, and online services. “It’s possible that no ...

Tue, 15 May 2012 13:27:19 -0700
GM plans to stop advertising on Facebook
(Reuters) - General Motors Co will stop advertising on Facebook, a move that comes during the same week the social networking website is due to go public. The U.S. automaker confirmed a report by the Wall Street Journal. A source familiar with the automaker's plans said GM's marketing executives decided Facebook's ads had little impact on consumers. GM said it will still have Facebook pages ...

Tue, 15 May 2012 09:13:06 -0700
Advertising People Are The New Advertising Medium
Ironic, I know. The messagers being the medium? Being in the ad business, at least half of my Facebook friends are also in the ad business. Makes for some incredibly entertaining Facebook posts from all these creative people. Witty comments about the world, amazing photos they take via Instagram, links to amazing videos or ads. ...

Wed, 16 May 2012 23:47:00 -0700
UK watchdog moves to open up outdoor advertising
LONDON (Reuters) - The world's leading outdoor advertising groups JCDecaux and Clear Channel have agreed to measures designed to open up the market for advertising on bus shelters and other street furniture, Britain's Office of Fair Trading (OFT) said on Thursday. The OFT said the companies had agreed to measures such as not enforcing exclusivity clauses preventing competitors placing other ...

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